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Mama Gaia Closed in Crosstown

Susan Ellis Sep 4, 2018 9:59 AM
Justin Fox Burks


Mama Gaia announced today it closed its Crosstown location.

The restaurant, which serves all-organic vegetarian fare, was one of the first businesses to open in the Crosstown Concourse.


It will now focus on its Ballet Memphis location.

From the press release:

Mama Gaia (pronounced ma-ma \ˈgī-ə\), a fast-casual dining experience offering organic vegetarian menu options announced that it will shift focus to its location inside Ballet Memphis and close its Crosstown Concourse location Tuesday, Sept. 4.

Mama Gaia’s successful catering business will continue serving its fresh, organic menu to customers around the Mid-South. The restaurant will still offer delivery through UberEats, among others as well. Crosstown Concourse leadership has already secured a new restaurant concept to occupy the space, which will open this month.

Co-founders Philipp and Cru von Holtzendorff-Fehling set out to offer Memphians a new dining experience that served delicious dishes that were both good for patrons’ health and the planet, and opened the doors in Crosstown in March 2017.

“We believe wholeheartedly in this concept, but we need to make this strategic shift,” said Philipp, CEO and co-founder of Mama Gaia. “Crosstown is home to 265 apartments, a high school and more than 40 other tenants,” Philipp said. “An estimated 3,000 people visit the building every day. We absolutely love the vertical village and what it has accomplished as a whole. Unfortunately, there has simply not been enough interest in organic vegetarian food to sustain business. As we move forward, we’re concentrating on the Ballet Memphis location, catering, delivery and are certainly looking at other ways to expand the concept.”

“We really love Mama Gaia, and appreciate all of Philipp’s and Cru’s hard work the past year,” said Dr. Todd Richardson, co-leader of the Crosstown Concourse development. “The Crosstown neighborhood can look forward to a new restaurant moving into the space in September.”
We'll keep you posted on what's going in the new location. 

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