Tuesday, June 14, 2016

Poll Shows Strickland with High Local Approval Ratings

Survey by Public Opinion Strategies of Alexandria, Va., taken May 15-17 of 400 Memphis voters

Posted By on Tue, Jun 14, 2016 at 7:18 AM

click to enlarge A graph showing some of the results of a Public Opinion Strategies poll on Mayor Jim Strickland's current approval ratings with Memphis voters
  • A graph showing some of the results of a Public Opinion Strategies poll on Mayor Jim Strickland's current approval ratings with Memphis voters



On the eve of what could well turn out to be a long, hot summer, and with all the crises, ongoing and potential, affecting Memphis, how is the approval rating of Mayor Jim Strickland holding up?

Rather well — or so would a fresh new poll taken on the Mayor’s behalf seem to suggest.

A new sampling of public opinion by Public Opinion Strategies, the firm relied on for the Strickland campaign during the 2015 mayoral race, shows the Mayor’s approval rating, as of May 2016, to be 68 percent, with only 15 percent of those polled disapproving.

The results are analyzed three ways:

—By gender, with 66 percent of men approving and 15 percent disapproving, and wotj 70 percent of women approving, against 14 percent who disapprove;

—By political party, with 89 percent of Republicans expressing approval and a statistical sample small enough to register as zero disapproving; 65 percent of approval from Democrats, with 17 percent disapproving; and 63 percent of independents approving, as against 19 percent disapproving;

—By race, with whites approving at a rate of 80 percent with only 5 percent disapproval, and with a approval rate of 62 percent among African Americans, 20 percent disapproving.

— And, Rather oddly, the poll offers figures for “Northern Districts” (73 percent approval, 13 percent disapproval) and “Southern Districts (61 percent approval, 17 percent disapproval).

According to Steven Reid, the consultant whose Sutton-Reid firm represented Strickland during his successful 2015 mayoral race, the actual polling was performed by Public Opinion Strategies of Alexandria, Virginia, the company which had also done polling for Strickland in 2015.

The poll was conducted by telephone from May 15 to May 17, with 25 percent of those polled contacted by cell phone. The sample involved 400 voters, broken down as follows: 66 percent said they always vote in all elections, general and primary; 23 percent vote in all general elections but occasionally miss a primary; 5 percent were occasional voters in general elections but never primaries; 5 percent “almost never” voted at all.

The poll’s margin of error was estimated at 4.9 percent.

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