Tuesday, August 11, 2020

Summer Sounds: Daz Rinko’s ‘Juice’

Posted By on Tue, Aug 11, 2020 at 8:00 AM

Memphis-bred hip-hop artist Daz Rinko releases a sweet summer single and music video with “Juice.” The song, produced by Cheap Limousine, marks Rinko’s first release in almost a year, and features additional vocals and guitar from Aaron James.

The beat and warbling keyboard riffs are infectious, setting up a cool and easy ’90s hip-hop vibe. That feeling is underscored by the text and illustrations superimposed on the live-action shots of Rinko checking his refrigerator and walking through the neighborhood. It’s the sonic equivalent of loafing around the neighborhood on long summer afternoons.

click to enlarge MCKENZII WEBSTER
  • McKenzii Webster

In speaking about the single, Rinko said in a statement, “There are kind of a lot of layers when it comes to ‘Juice.’ Like off rip, it was just a vibe until I started getting into the lyrics. Many people will hear a summertime bop, but it has a darker, more serious side to it. I use juice as a metaphor for alcohol. So, throughout the song, I am talking about addiction/alcoholism.”

click to enlarge Daz Rinko - KEVIN EVANS
  • Kevin Evans
  • Daz Rinko

The layers to the tagline, “All I needed was the juice,” become crystal clear when viewed through that lens. Still, for its heavier subject matter, the song is a smooth complement to a summer day, and the final shot — of Rinko swimming, submerged in luminescent orange-colored juice — is memorable and affecting.

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