Thursday, December 9, 2010

3-D Everything

Posted By on Thu, Dec 9, 2010 at 11:33 AM

Last night I was watching TV with my girlfriend when a commercial for Tron: Legacy came on. We were wondering if the Pink Palace IMAX theater would be showing it. (For the record, it doesn't look like it.)

Anyway, this led to a conversation about how ubiquitous 3-D entertainment is becoming. Avatar — the highest grossing film of all time — was largely seen in 3-D, stores have 3-D TVs on display for holiday shoppers, and sports in 3-D is now a reality.

It occurred to me that the shift to 3-D over 2-D is similar to the shift from mono to stereo in audio reproduction.

There are some obvious parallels: Stereo sound seeks to reproduce how we hear in the natural world — our ears hear things slightly differently and we can therefore determine a sense of distance and direction. Our eyes determine depth and distance the same way. 3-D technology gives each eye a separate "channel" of information to replicate the slightly different points-of-view our eyes see in the natural world. (Which is why 3-D stuff looks weird without the glasses and even weirder if you have the glasses and close one eye.)


Will 3-D reproduction become the standard the way stereo audio is?


And just for fun...

Friday, December 3, 2010

On Holiday Spirit

Posted By on Fri, Dec 3, 2010 at 9:05 AM

When it comes to Holiday Spirit, I'm what marketers call a "late adopter." I just can't get revved up the day after Thanksgiving (or Halloween, as it seemed to be this year) the way some people can. Deep down, I know I can't sustain my enthusiasm for a whole month without serious risk of having a blowout and going all Dan-Aykroyd-in-Trading-Places at someone's party.

See above.
  • See above.

I'm not a humbug, I'm just pacing myself.

But this vid making the rounds put a smile on my face:

(My favorite part is the janitor with the wet floor sign. But anyway...)

Something about a flash mob in a shopping mall really hits the nail on the head when it comes to our attitudes toward the collection of various religious and secular events we now call The Holidays. It expresses a hope we all seem to have: In the midst of the consumerism-binge, something kind of amazing can happen. At least enough to make you smile and say "that was awesome."

I know it's a little early yet, but Happy Holidays.

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