Wednesday, June 3, 2009

BK Broiler: Ripples in a Lake of Fire

Posted By on Wed, Jun 3, 2009 at 11:09 AM

Regular readers of SING ALL KINDS know that the Flyer's Chris Davis has reported on the Burger King imbroglio (imbroilglio?) — with the Mid-South franchisee, Mirabile Investment Corporation, of the BK fast-food brand putting up signs reading "Global Warming is Baloney" — on May 27, May 29, and June 2.

I've enjoyed watching the story ripple out to newsmedia around the world. (To date, to my knowledge, no one else in Memphis has covered this story.)

The coverage got its biggest showcase on last night's Countdown with Keith Olbermann on MSNBC as he declared the BK franchise owner's the day's "worst persons ... in the world!" See video below. (The clip starts with an ad touting Applebee's "Realburger." Unintentional schadenfreude?)

But MSNBC is hardly the only news vendor to pick it up. I threw a google lasso around Burger King and Memphis in the news search and came away with a few quick hits. It's interesting to read the variations the story takes depending on who's telling it.

The Guardian

Huffington Post

Sustainability Ninja

Nashville Scene

The Business Insider

MyFox Chattanooga

The Consumerist

Think Progress

The Australian


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