Friday, January 23, 2015

A New Look for Memphis Fashion Week - The MFW Logo and Its Fashion Counterparts

Posted By on Fri, Jan 23, 2015 at 5:01 PM

click to enlarge mfw-gold.jpg

Memphis Fashion Weekend launched in 2012, testing the waters of the Memphis fashion scene as a two-day engagement.

Over the last three years, the event has gained momentum, and this year, it officially transitions into Memphis Fashion Week

With this move comes a new logo, created by local firm Inferno

When selecting the shape of the logo mark, creative director Michael Overton sought a modular element that could build upon itself and thus feel kinetic, which helps communicate “how broad fashion is.”

In the intentionally incomplete letterforms, the logo represents fashion “as a creative act, trying to reach a complete form,” suggests Michael. They hope the design will be used for years to come and still lend itself to be flexible across various uses and still be cohesive.

click to enlarge hexagons.png
To strengthen the argument that the hexagon was the right choice for this fashion driven logo, I’ve collected a few already coveted accessories that use the hexagon, bold as a stand-alone shape and functional as it easily tessellates into a honeycomb pattern. I look forward to wearing my gold hexagon hoops to this year’s fashion week.

1. Ring - Gabriela Artigas 2. Chanel Purse 3. Hoop Earrings - Anthropologie 4. Handmade Necklace - Sparkle Farm / Image source via links above.

Memphis Fashion Week 2015
March 23 – 28, 2015
Model Casting
February 13th, 2015, 4-6:30 pm
Ballet Memphis, 7950 Trinity Rd

Below is the graphic ad created by Inferno for the Emerging Memphis Designer Project to show of the shape's design uses. Stay tuned for more on the designers selected this year. 

click to enlarge mfw-ad.jpg

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