Last week, I told you about a cheerful advertising campaign conducted by Johnson & Johnson in the 1940s that was designed to scare the heck out of parents. Either use J & J first-aid products, they warned, or live a lifetime of guilt dealing with your crippled child. Well, here’s another installment in this amazing series. The headline is “HEARTACHES … THAT NEEDN’T HAVE HAPPENED” and I think the copy speaks for itself:
“With heavy hearts, they watch their boy learning to walk again — on crutches.
“Crutches! They were things unthought of when he cut his foot … before germs entered the wound — and infection spread.
“But now! The tap, tap, tap brings heartaches — needless heartaches.