It’s the first week in March, which means that most indie bands

around the country have their sights set on

Austin, Texas, home of the South By Southwest Music

Conference, now in its 16th year. In Memphis, of course, it’s no different:

Garage-rock veterans Monsieur Jeffrey Evans and

Jack Yarber are packing their bags and heading west, as are Arkansas

bluesman Cedell Davis, former Mid-Southerner

Jas. Mathus, The Tommy Hoehn-Van Duren

Band, and Cory Branan, Lucero,

The Pawtuckets, and the rest of the

MADJACK Records roster.

“Memphis meets Austin,” Evans

says, referring to both SXSW and South

Filthy, the band he and Yarber formed with Austinites Walter Daniels, Mike Buck,

and Lary Warner. “[SXSW] is just a good time — a real party. I don’t know if they’re

breaking any new acts,” Evans jokes. “But

Lary, our bassist, teaches Latin, and he’s gonna sing ‘Your Cheatin’ Heart’ in Latin.”

South Filthy will be performing on Saturday, March 15th, at Beerland. After their

SXSW appearance, the band will head down to San Antonio for a gig then hit the

studio. “Wrecked ‘Em Records is putting out

a single that we recorded last summer in Memphis,” Evans says. “Then we’re

gonna record a few more things in Austin.”

“I don’t know what it has to do with music, but it’s fun,” Branan says,

bringing up the social aspect of the weeklong conference. After SXSW is over, he’s

driving to Los Angeles and then up to San Francisco and Portland, Oregon, before

heading east to New York. On March 31st, he’ll be on

Last Call with Carson Daly; two days later he’ll be performing on

Late Night with David Letterman. “It’s pretty

ridiculous, huh?” Branan says in anticipation of

his Letterman appearance. “Me,

[guitarist] Steve Selvidge, [bassist] Mark Stuart,

and [drummer] John Argroves playing with Paul Schaeffer. That’s gonna be wild.”

For MADJACK co-founder Mark

McKinney, “getting recognized and heard outside of the Parkways” is one of the

most important aspects of SXSW. “Take Cory, for example,” McKinney says. “His

album was released locally two years ago, but now that

The Pig [WMPS-FM 107.5] has added ‘Miss

Ferguson’ to their playlist, Cory’s music has suddenly become

legitimized. This is our home market, but this is Lucero’s eighth market now. Our acts

do better in Colorado and Kentucky than they do in their own hometown.”

Branan, Lucero, Rob Jungklas,

Eric Lewis and Andy Ratliff, and McKinney’s own band, the Pawtuckets, will all be

performing at SXSW. “It’s the first time for anybody on the label to go to

SXSW,” McKinney says. “I guess the gods

were smiling.” MADJACK will host a showcase at the Pecan Street Alehouse at 9 p.m.

on Thursday, March 13th, then throw a barbecue at Yarddog Folk Art Gallery on

Saturday night with Harp magazine and the North Carolina-based Yep Roc label.

According to McKinney, just getting accepted to play at SXSW jump-started a

slew of national attention for bands on the label. A full-page feature on Lucero ran

in this month’s No Depression magazine,

while Tennessee, the band’s second album,

received a rave review on CNN. The band will also have a track on a sampler

that Miller Beer put together, to be given away at SXSW. “The

No Depression press kicked it to the next level,” McKinney says.

“People have been following the music, but this

puts us in the national arena.”

McKinney sees the focus on MADJACK as a way to make a

statement about the contemporary Memphis music scene. “Something’s going on here

besides Elvis Presley,” he says. “I’ve been

pretty strong-headed about keeping the label Memphis-based.” MADJACK plans to

release Rob Jungklas’ Arkadelphia

album nationally in April, followed by a new project from Eric Lewis and Andy

Ratliff. “We’ve had a million and one

conversations with Snowglobe,” McKinney adds

when asked which groups he’d like to add to the label’s roster.

“The whole irony of starting the

label,” McKinney laments, “is that I have

two records nearly completed, but I can’t find the time to get them done. And, of

course, there’s the dilemma of putting your own record out. It opens you up for scrutiny.”

Hopefully, McKinney will push his fears aside to release an album by his

latest group, The Tennessee Boltsmokers. “It might come out this

summer,” McKinney teases. “We’re growing

pretty fast right now, but we feel like we’re headed in a good direction.”

The Turner family would like to thank Memphis Flyer

readers for their cards last month. Othar

Turner died on the morning of February 27th, at age

94, while his daughter Bernice Turner

Pratcher died later that evening. She was 48.

Othar’s granddaughter, Sharde Thomas,

already plans to play fife at the family’s annual

Labor Day picnic, a tradition for more than 50 years.

The local chapter of the National Academy of Recording Arts

and Sciences announced the nominees for its

18th Annual Premier Player Awards last week. The ceremony will be held

Thursday, April 3rd, and will also honor the legacy of Memphis-based soul label

Hi Records. The nominees are:

Female Vocalist: Cynthia Hunt, Jackie Johnson, Susan Marshall, Kim

Richardson, Reba Russell. Producer: Tom Browning, Paul Ebersold, Willie

Mitchell, Jeff Powell, Ross Rice. Drums/Percussion: Jim Britt, Cody Dickinson,

Chad Gamble, Harry Peel, Bill Simmers, David Skypeck. Keyboards: Paul

Brown, Jimmy Enright, Al Gamble, Ross Rice, Rick Steff, Charlie Wood. Strings:

Richard Ford, Eric Lewis, Gaylon Patterson, David Pierce, Kevin Tallant, Clint

Wagner, Jon Westover. Rapper(s): Gangsta Blac, Mr. Del, Koopsta Knicca,

Skinny Pimp, Tela. Male Vocalist: James Govan, Kevin Paige, Josey Scott,

Preston Shannon, Doug Simmers. Engineer: Tom Browning, Posey Hedges,

Dawn Hopkins, Kevin Houston, Jeff Powell, Mark Yoshida. Bass: Chris Chew,

Jackie Clark, Richard Cushing, Vince Leffler, John Stubblefield, John Williams.

Brass: Tom Clary, Marc Franklin, Rick Dolan, Steve Dolan, Reid McCoy.

Harmonica: James Cotton, Richard Cushing, Billy Gibson, Blind Mississippi

Morris, Robert Nighthawk. Live DJ/Turntable Artist: DJ Aramis, Colin

Butler, DJ Calvin Cox, DJ Grym, Slice Tee, Devin Steel. Band: FreeWorld,

Gamble Brothers Band, Lucero, North Mississippi Allstars, Saliva. Songwriter:

Nancy Apple, Cory Branan, Rob Jungklas, Ross Rice, Doug Simmers, Keith Sykes.

Guitar: Luther Dickinson, Jack Holder, Brian Overstreet, Steve Selvidge,

Harold Smith. Woodwinds: Josh Degges, Art Edmaiston, Herman Green, Lannie

McMillan, Kirk Smothers. Choir: The Gary Beard Chorale, Kevin Davidson

and the Voices, Mississippi Mass Choir, Orange Mound Community Choir, Billy

Rivers and the Angelic Voices of Faith, Keenan Shotwell and the Voices for Christ

Ministries, Tennessee Mass Choir. Award for Community Service: Alex Coleman,

Echoes of Truth, Knox Phillips, Stax Music Academy, Steve Walker. Premier

Newcomer Award: Bloodthirsty Lovers, Equoia Coleman, Ingram Hill, Porch

Ghouls, Valencia Robinson. Premier Music Teacher: Lily Afshar, Jack Cooper,

Herman Green, Jeff Huddleston, Daniel Pfeifer. Award for Outstanding Achievement:

James Cotton, Alvin Youngblood Hart, MADJACK Records, North Mississippi Allstars,

Saliva, Kirk Whalum.

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