Bigger Bike Share 

Q&A: Explore Bike Share Director Trey Moore

Explore Bike Share (EBS) announced the launch of a new pricing system earlier this month. The Flyer talked with EBS executive director Trey Moore to find out more about the new prices, expansion plans, and more. — Maya Smith

click to enlarge New prices, more bikes on the way. - EXPLORE BIKE SHARE
  • Explore Bike Share
  • New prices, more bikes on the way.

Memphis Flyer: How does the new pricing system better serve Memphis?

Trey Moore: Pricing can be the biggest barrier for someone wanting to use EBS. The new prices lower the initial cost barriers. We've introduced the entry level price of $1.25 per 15 minutes for the many trips that can be taken very quickly. This is one of the more significant changes we've made to our pricing.

We're also excited about the 24-hour pass. Before $5 would get you just one hour, now it gives you a whole day. These prices are easy ways to introduce someone to EBS.

MF: How do EBS's prices compare to those in other cities?

TM: In general, Explore Bike Share prices compare extremely favorably to other cities. I think all bike share systems are going through an evolution of evaluating their programs. Most sustainable bike share programs want to be equitable in the community.

When we look at nearby locations such as Nashville or St. Louis, our prices are equal if not lower. Many factors drive different prices in different cities. Within our market, our prices really aren't driven by revenue, but driven by increasing access to bikes in a way that encourages more ridership.

MF: Where do you plan to expand this year?

TM: Binghampton will be our first full neighborhood expansion since our launch. This will be a totally new neighborhood we're moving into that we're really excited about. We are following the development of the Hampline pretty closely because we know the Hampline is going to be an important artery for those using bike share to move safely and access the Greenline.

The other neighborhood we hope to move into is the University of Memphis campus and the area around it. We're hoping that's going to materialize this fall. The university area and Binghampton are the main two, but we'll also do the infill that will be necessary to fully connect the neighborhoods.

MF: How will these two expansions impact the overall system?

TM: What this will help us do is fill in additional opportunities between these neighborhoods. So, between Binghampton and the university, we'll be able to add more stations and increase the density of the system. Each new neighborhood expansion gives us opportunities to have a greater impact on the areas we are already in through better connectivity.

MF: What do you hope the future of EBS looks like here?

TM: What we hope to do is change the acceptance of biking as a legitimate alternative mode of transportation for any Memphis resident or visitor. But to do that, there's obviously a lot of work to be done. I see momentum in the city with improved infrastructure for biking and acceptance of shared mobility options. We're here for the long haul because bike share, frankly, just makes a community feel good.

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