FAME GAME 

Last month Graceland began airing its first national commercial inviting tourists to visit Memphis. Now the CBS division of Viacom is launching a $10 million to $20 million marketing blitz to promote its mini-series ELVIS and a documentary titled Elvis by the Presleys. During the blitz, American Airlines will play Elvis movies during flights and distribute Elvis CD samplers. People magazine will run a musical insert proclaiming "The King is Hear" that plays "Blue Suede Shoes" when opened. Cross-promotion on such Viacom properties as CMT, MTV, VH1, Spike, and TV Land will be abundant.

In a related story, Graceland recently launched a live webcam from Elvis' bedroom window so everyone in the world can know how it feels to be caught in a trap. -- Chris Davis Plante: How It Looks

Keep the Flyer Free!

Always independent, always free (never a paywall),
the Memphis Flyer is your source for the best in local news and information.

Now we want to expand and enhance our work.
That's why we're asking you to join us as a Frequent Flyer member.

You'll get membership perks (find out more about those here) and help us continue to deliver the independent journalism you've come to expect.


Favorite

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT
    • Blank Canvas

      Input sought on the future of Rust Hall and Brooks Museum.
    • Flying Axes

      Civil Axe brings new sport to Memphis.
ADVERTISEMENT

More by Chris Davis

Readers also liked…

ADVERTISEMENT
© 1996-2018

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation