Fly on the Wall 1439 

Job Opportunity

WREG is hiring an assistant news director to...

• supervise

• set the tone of the station's content

• put the "schizzle" into Breaking News.

No, your Pesky Fly isn't paraphrasing for humorous effect. As this screenshot from WREG's listing shows "schizzle" is expected. A made-up word. That somebody misspelled.

click to enlarge flyonwall.jpg

The best candidate doesn't bring context, insight, experience, or even value — but "schizzle." Moreover, they're expected to put said "schizz" in "Breaking News," which isn't even a proper noun.

Apart from racial coding and awkward stabs at millennial-speak, what can it even mean? Because, if we're working with the strict Oxford English Dictionary definition (which completely exists), putting "shit" into breaking news sounds unethical, if not unhygienic. So let's presume "schizzle" is just some 2016-ized version of marketing pioneer Elmer Wheeler's classic line:

"It's the sizzle that sells the steak, and not the cow," the maestro proclaimed. "Hidden in everything you sell in life is a sizzle — the tang in the cheese, the crunch in the cracker, the whiff in the coffee, and the pucker in the pickle."

He's right, of course, but WREG's not hiring an assistant salesperson or marketing director, and this looks like everything terrible about TV news in one bullet point. Nobody survives on "schizzle" alone, and after a long steady diet of nothing but, there's plenty of folks ready for a nice, meaty "schteak."

Keep the Flyer Free!

Always independent, always free (never a paywall),
the Memphis Flyer is your source for the best in local news and information.

Now we want to expand and enhance our work.
That's why we're asking you to join us as a Frequent Flyer member.

You'll get membership perks (find out more about those here) and help us continue to deliver the independent journalism you've come to expect.


Favorite

Tags:

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT

Blogs

Tiger Blue

Tigers 52, South Alabama 35

Film/TV/Etc. Blog

Let's Do The Time Warp Drive-In With John Waters

Intermission Impossible

Hattiloo Puts the School-to-Prison Pipeline in the Spotlight

News Blog

Female Population On the Rise at Shelby County Jail

Music Blog

Dancing Highlife in Memphis, Obruni Style

Hungry Memphis

Now Open: Nutrition Bar

News Blog

Strickland Asks For Trust On Banks' Shooting

Hungry Memphis

LYFE Kitchen Closed

Hungry Memphis

Sneak Peek at Ronnie Grisanti's

ADVERTISEMENT

More by Chris Davis

Readers also liked…

ADVERTISEMENT
© 1996-2018

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation