Fly on the Wall 1439 

Job Opportunity

WREG is hiring an assistant news director to...

• supervise

• set the tone of the station's content

• put the "schizzle" into Breaking News.

No, your Pesky Fly isn't paraphrasing for humorous effect. As this screenshot from WREG's listing shows "schizzle" is expected. A made-up word. That somebody misspelled.

click to enlarge flyonwall.jpg

The best candidate doesn't bring context, insight, experience, or even value — but "schizzle." Moreover, they're expected to put said "schizz" in "Breaking News," which isn't even a proper noun.

Apart from racial coding and awkward stabs at millennial-speak, what can it even mean? Because, if we're working with the strict Oxford English Dictionary definition (which completely exists), putting "shit" into breaking news sounds unethical, if not unhygienic. So let's presume "schizzle" is just some 2016-ized version of marketing pioneer Elmer Wheeler's classic line:

"It's the sizzle that sells the steak, and not the cow," the maestro proclaimed. "Hidden in everything you sell in life is a sizzle — the tang in the cheese, the crunch in the cracker, the whiff in the coffee, and the pucker in the pickle."

He's right, of course, but WREG's not hiring an assistant salesperson or marketing director, and this looks like everything terrible about TV news in one bullet point. Nobody survives on "schizzle" alone, and after a long steady diet of nothing but, there's plenty of folks ready for a nice, meaty "schteak."

Tags:

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT
    • Creative Process

      Memphis Brooks Museum of Art leader talks about the decision to consider leaving Overton Park.
    • Fun Money

      Locals, tourists invest in good times here.

Blogs

Music Blog

Jessi Zazu: In Memoriam

Beyond the Arc

Deflections: The Roster, TV Angst, and The Buy/Sell Clause

Film/TV/Etc. Blog

The Vietnam War

We Saw You

Cooper-Young Fest, Big Bugs, Art of Caring

Music Blog

Linda Heck: Bound to ExCITM tonight

Intermission Impossible

A Memory of Charles Billings

Tiger Blue

Three Thoughts on Tiger Football

News Blog

Layoffs Again Hit Commercial Appeal Newsroom

ADVERTISEMENT

More by Chris Davis

Readers also liked…

ADVERTISEMENT
© 1996-2017

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation