Fly on the Wall 

Naming Rights?

Memphis Motorsports Park's awkwardly named NASCAR Camping World Truck Series race has been rechristened. With the Memphis Convention & Visitors Bureau and O'Reilly Auto Parts as sponsors, the June 27th event will henceforth be known as "The 200 presented by O'Reilly Auto Parts," which is much, much catchier.

Plane Language

It's not been a good week for Pinnacle Airlines. Not only did a small fire break out in a parked plane at Memphis International, a bomb was dropped in local headlines. According to various reports, Pinnacle pilots are being scrutinized by the National Transportation Safety Board. WREG reporter April Thompson also noted that some of Pinnacle's pilots make only $18,000 a year. And nothing makes a passenger feel more secure than knowing their pilot is working for half of what a bus driver makes.

Crack Headline

"Jones-in' for rock": That line topped a Boston Herald story about Booker T. Jones' rock-and-roll-influenced Potato Hole CD, not a behind-the-scenes expose about crack cocaine and the Memphis sound.

Whopper with Cheese

Last week, J.J. McNelis, president of marketing for a local Burger King franchisee, compared BK's corporate executives to "cockroaches" who run from the light. He also described being named by MSNBC personality Keith Olbermann as "Worst Person in the World" as a "coup."

"If that's the case, then we've got a pretty damn good thing going," McNeilis was quoted as saying to a London newspaper. "Technology now allows that anyone with a microphone can make a complete idiot of themselves and I'm sure given the opportunity, I might do it myself."

The interview was inspired by the Memphis Flyer's reporting that local BKs were advertising "Global Warming Is Baloney" on their signs.

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