Letter from the Editor 

What About Bob? is a 1991 film starring Richard Dreyfuss as a psychiatrist named Leo Marvin and Bill Murray as an absurdly needy patient named Bob. The running gag is that Bob won't leave Leo alone. He stalks the therapist -- following him home, to lunch, to appointments, etc. Bob even wriggles his way into the Marvin family's vacation. Everywhere Leo turns, there's Bob. By the end of the movie, the therapist is crazier than the patient.

I can relate.

You see, since mid-March, those of us in the editorial departments around Contemporary Media, Inc. have had our own Bob. And he too is relentless in his need for attention. Bob, you see, is our internal name for the revamped MemphisFlyer.com. We originally called him Bob as a shorthand way to make it clear to everyone in the company that MemphisFlyer.com was a totally new "publication" -- one that would demand contributions from all of our editorial staffs, including those of Memphis magazine and Memphis Parent.

But then Bob became, well, Bob. And Bob needs attention six or seven times a day -- fresh, newsy, gossipy, sporty, quirky attention. Every editorial staffer now has to post a few items on MemphisFlyer.com every week. And every staffer has learned to expect periodic e-mails from me with such cute titles as: Bob needs love; Bob is hungry; Bob's cupboard is bare, etc.

But, all in all, it's been well worth the effort. MemphisFlyer.com page-views have more than quintupled in less than three months. And it's not just because readers can now get the latest snark on Justin Timberlake or David Gest. Bob's best feature is that he has searchable listings, which means if you want Caribbean cuisine, you can just click the appropriate header and it will list all your local options -- with a link to a description of each restaurant. If you want to hear, say, alt-country music on June 6th, you can find out with a click of a mouse who's playing that angst-ridden white-boy stuff and where. In short, you can search by date, venue, type of cuisine, type of music, etc. It's way cool.

Go visit Bob. You'll be glad you did.

Bruce VanWyngarden, Editor



Subscribe to this thread:

Add a comment

    • Amazon Prime-time

    • Dear Gannett ...

    • Taking a Knee ...


Music Blog

Chris Phillips benefit

News Blog

Rhodes Students Launch 'Odd Job' App

Film/TV/Etc. Blog

Music Video Monday: Porcelan

From My Seat

National Baseball Day

Beyond the Arc

Grizzlies 111, Warriors 101: Five Thoughts

Fly On The Wall Blog

A Post About Gluten Free Strippers and Effing Traffic

Music Blog

A Week's Tribute to Jimmie Lunceford

News Blog

MATA Proposes to End Ikea Route, Alter Others


More by Bruce VanWyngarden

Readers also liked…

  • Pin and Bear It

    • Dec 8, 2016
  • Dear Gannett ...

    • Oct 5, 2017
  • Detention Deficit

    Exactly seven years ago this week, I wrote a column decrying a proposal by city engineers to turn the Overton Park Greensward into an 18-foot-deep "detention basin" designed to stop flooding in Midtown. The engineers claimed we'd hardly notice the football-field-sized bowl. "Except," I wrote then, "when it rains hard, at which time, users of Overton Park would probably notice a large, 18-foot-deep lake in the Greensward. Or afterward, a large, muddy, trash-filled depression."

    • Mar 10, 2016
© 1996-2017

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation