ORIGINAL RECIPE (FOR DISASTER) 

ORIGINAL RECIPE (FOR DISASTER)

Tricon Global Restaurants, the food-service coglomerate that owns KFC (formerly Kentucky Fried Chicken) hopes to succeed where Fred Smith and FedEx failed. The group hopes to attract a NBA franchise (most likely the Charlotte Hornets) to its home base in Louisville, Kentucky. Tricon also wants to rename the team the Louisville Colonels after KFC's iconic white-suited trademark, Colonel Sanders. Though other sports, most notably NASCAR, are more lenient when it comes to the visibility of corporate sponsorship, the NBA set a strong precedent by not allowing FedEx to rename the Grizzlies the Memphis Express when they relocated to the Bluff City earlier this year. On the other hand, the fact that Louisville once hosted an ABA team named the Kentucky Colonels may help Tricon score a branding coup. According to AP sources, Rick Burton, director of the sports marketing center at the University of Oregon, was quoted as saying, "The international long- term exposure resulting from an NBA team called the Colonels that plays in an arena dubbed the KFC Bucket would likely lead to increased sales for KFC." And it might. That is, if sports announcers can actually say "Live from the KFC Bucket" without laughing out loud.

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT

Blogs

News Blog

Q & A With MCA President Laura Hine

Politics Beat Blog

Cohen, 5 House Colleagues Launch Impeachment Effort Against Trump

Music Blog

Band Geeks: A Live Tribute to The Last Waltz

Politics Beat Blog

Democrat Dean, On Nashville-Memphis Back-and-Forth: "I Love I-40!"

Beyond the Arc

The Hustle Report: Week 2

Fly On The Wall Blog

Memphis College of Art in the 1960's-70's

News Blog

A Q & A with Veda Reed, Dolph Smith

News Blog

MLGW Warns Customers to be Wary of Scam

ADVERTISEMENT

More by Chris Davis

Readers also liked…

ADVERTISEMENT
© 1996-2017

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation