richbanks 
Member since Dec 19, 2008


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Re: “Letter from the Editor

Being one who works for one of those mega-media conglomerates, I agree with Bruce. My corporate masters use words like synergy to make the case for buying companies, merging, or just binging on the Street. In the name of reorganization and efficiencies, we strip away voice, personality, and what makes us different and special in the hopes we can “maximize reach.” We focus too much on quarterly profits at the expense of long-term development, and oh, yeah, and our readers and viewers. At big companies like the one that employs me – one with so many resources at its disposal – we’re forced to squander opportunities to better serve our customers and society at large. E.g., we avoid the stories that take more time, effort, and risk because, well, they require what some feckless bean counter deems to be too much time, effort, and risk. Of course, the latter could be said of media companies large and small, but to the biggies, the old adage rings especially true, "To those to whom much is given, much is expected." It's pained me greatly to see so many of my colleagues let go recently – walloped by those falling Jenga logs. Yes, some of the layoffs were necessary in this era of bust, but many were cut just to make the muckety-mucks look good on paper and in the board room. Don't get me wrong -- I'm happy to have my job, I'm just hoping that through all this tumult real, positive change can take place and get us back on track. Can I hear an amen?

Posted by Richard Banks on 12/19/2008 at 12:59 PM
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