Shop Local East 

This holiday season, we're encouraging our readers to support local businesses by shopping right here at home. Consider these Memphis-area establishments for your gift-giving needs.

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Muddy's Bake Shop

Cookies and cupcakes and pies — oh my! Satisfy your giftee's sweet tooth with treats from Muddy's. With a menu that features toffee bars, brownies, oatmeal cream pies, and macaroons, it'll be hard to choose. We like the decadent filling and buttery, flaky crust of the Shady Wake Pecan Pie ($22). Available at Muddy's locations (5101 Sanderlin #114 and 585 S. Cooper) or

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Social, a Shop for Gracious Living

Social offers candies, candles, accessories, home decor, and more and features art and products made with love by local artisans. Fickle giftees may appreciate a box of tea (Orange Mound Porch Peach shown here, $12) produced by My Cup of Tea, a local nonprofit based out of "The House" in Orange Mound, a women's resource center. Visit Social at 600 S. Perkins or

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Mrs. Post Stationery

Truly a one-stop-shop, Mrs. Post has your list covered: sketchbooks and journals, candles and calendars, gifts for kids, and more. Notepads, like the floral memo pad by Rifle Paper Co. shown here ($14), make great stocking stuffers. Visit Mrs. Post at or 3092 Poplar, Suite 10.

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