"Shop Local" 

Movement Gains Ground

You'll have to excuse us for saying so, but the Flyer has always been a bargain. Now we're bringing readers — and retailers — even more of a deal.

The Flyer asked readers to pledge to spend $100 at locally owned shops during the holiday season. In exchange, readers received weekly e-mails with "deals and steals" from area retailers. The program was so successful that it's being continued through 2009, the Flyer's 20th-anniversary year.

"Right now, when the economy is what it is, it makes sense for people to spend locally as frequently as they can," says Penelope Huston Baer, the Flyer's advertising director. "We know it might be convenient to shop online or to shop the big-box stores, but if you do, fewer of your dollars stay in the community."

click to enlarge 1. Dogeared Canvas Tote: Delphinium Boutique, 107 G.E. Patterson, 522-8800
  • 1. Dogeared Canvas Tote: Delphinium Boutique, 107 G.E. Patterson, 522-8800

According to Civic Economics, 68 cents of every dollar spent at a locally owned business stays in the community, versus 43 cents if that same dollar is spent at a national chain.

If 1,000 people pledge to spend $100 at locally owned stores, the economic impact is $25,000 greater than if they spend that same $100 at a national chain. Considering the Memphis area has more than 500,000 adult consumers, the economic impact of shopping local would be considerable.

click to enlarge 2. True Religion jeans: James Davis, 400 S. Grove Park, Laurelwood, 767-4640
  • 2. True Religion jeans: James Davis, 400 S. Grove Park, Laurelwood, 767-4640

"We're not trying to encourage people to spend money they don't have," Huston Baer says. "Part of what we're telling everyone is to spend responsibly. If you're going to spend, spend locally. It means so much to the community."

Shopping locally also can encompass area artist markets, consignment shops, and antique stores. Not to mention that eating at locally owned restaurants also can impact the economy in a significant — and positive — way.

click to enlarge 3. Bloom Fresco highchair: Mango Street Baby, 2055 West Street, Gemantown, 755-8055
  • 3. Bloom Fresco highchair: Mango Street Baby, 2055 West Street, Gemantown, 755-8055

"I was talking with a local retailer, and she said so many people in Memphis wear the 'I shop in New York' as a badge of honor. She wanted people to be proud to say they got something in Memphis," Huston Baer says. "We're just trying to help our readers and our local retailers and restaurants find each other."

To make the pledge and get signed up to receive great deals, e-mail "I pledge" to shoplocal@memphisflyer.com.


click to enlarge 4. Betsey Johnson shoes: Strut Boutique. 524 S. Main, 522-9722
  • 4. Betsey Johnson shoes: Strut Boutique. 524 S. Main, 522-9722

Keep the Flyer Free!

Always independent, always free (never a paywall),
the Memphis Flyer is your source for the best in local news and information.

Now we want to expand and enhance our work.
That's why we're asking you to join us as a Frequent Flyer member.

You'll get membership perks (find out more about those here) and help us continue to deliver the independent journalism you've come to expect.


Favorite

Comments

Subscribe to this thread:

Add a comment

ADVERTISEMENT
ADVERTISEMENT

Blogs

News Blog

City Orders Lime Scooters Off the Streets

We Saw You

Science of Wine and more!

News Blog

Election Administrator Addresses Ballot Issues

Film/TV/Etc. Blog

Shocktober V Gets Scary At The Time Warp Drive-In

Fly On The Wall Blog

Great Works of Literature as Written by the Shelby Co. Election Commission

News Blog

'Misleading' Ballot Questions Draw Ire from Voters

Music Blog

Madjack Records: 20 Years of Homespun Magic

News Blog

20 Under 30 Nominations are Open

ADVERTISEMENT

More by Mary Cashiola

ADVERTISEMENT
© 1996-2018

Contemporary Media
460 Tennessee Street, 2nd Floor | Memphis, TN 38103
Visit our other sites: Memphis Magazine | Memphis Parent | Inside Memphis Business
Powered by Foundation