James Dukes is justifiably proud of UNAPOLOGETIC.10, which was held August 15th inside and outside Memphis Made Brewing Co. and outside in The Ravine. Music, food, booths, and activities were included in the event, which celebrated the 10th anniversary of UNAPOLOGETIC, the music, media, and apparel collective.
“I think the event went amazing,” says Dukes, who is the founder of UNAPOLOGETIC. “I was really proud of the event. I was really proud of the attendance, the performers, the way people showed up as themselves, the way everybody had fun.”
He adds, “How would I summarize the past 10 years in one word? I don’t know if this counts as one word, but ‘liftoff.’ When a rocket leaves Earth, it takes a lot of power to get it off the ground. And then once you get it off the ground it still has to escape the Earth’s atmosphere. And there’s a lot of debris. There’s a lot of friction just escaping the Earth’s atmosphere. And so getting a rocket into space is hard, so now it’s time to explore.”