Before Friday's was in that space around the corner (before there was even an Overton Square) there was a tiny bar called Perception, maybe 1968ish, probably the first/only hippie place in the city. Moloch played there once, the cops would bust the place for the hell of it, no problem parking, there was no one around that dark area at night!
It is very possible this product was targeted to the black community. There was a large market for hair straighteners, skin lighteners, etc., certainly from the 1930s and up through the '50s. Thus the label could be interpreted to indicate that if one had, e.g., a Toasted Chestnut complexion then this would lighten it.
Lived at 434 Avon near Princeton from mid-1950s to early 1960s and we kids would bike to Curtis Drug where they had a little soda fountain counter. Get a coke or maybe a cherry coke or a vanilla coke or (for the really daring) a Suicide, a coke with a small bit of every syrup they had added to it. Leave It To Beaver land.
The area would be unremarkable except for one kid we played with that lived at the curve of Erwin Drive. He moved away and in the 1990s saw the name on the front page of the newspapers, something to do with the Clintons and this thing called Whitewater. Had to be the same guy (it was), how many people are named Webb Hubbell?
By Louis Goggans
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