For intensity and persistence of message, Coleridgeโ€™s Ancient Mariner had nothing on Anthony โ€œAmpโ€ Elmore, the one-time kick-boxing champion whose thrusts these days are aimed at former Memphis mayor Willie Herenton.

Elmore, who says he supported Herenton in each of the ex-mayorโ€™s five previous election campaigns, is backing Herentonโ€™s opponent, incumbent 9th District congressman Steve Cohen, in the August 5 Democratic primary for Congress. In fact, Elmore has been pictured as one of three โ€œHome Town Heroesโ€ along with Civil Rights icon Maxine Smith and the late Isaac Hayes, on a Cohen reelection billboard.

But Elmore is not just supporting Cohen. He is vehemently opposed to Herenton. Why? As he explains it, at great length, both in personal meetings and on a website created for the purpose, Herenton failed as mayor to uphold the interests of black businesses in general and of Elmoreโ€™s businesses (he is the owner of Elmore Carpets and African Imports) in particular.

Citing a recent City of Memphis disparity study to buttress his claims, Elmore says the former mayor โ€œpersonally discriminated against meโ€ and had the โ€œthe worst record of Minority Participation of Black people doing business with a major City in the nation,โ€ with only six African-American businesses listed among the 2800-odd businesses certified as doing business with the cityโ€™s General Services divisions.

In the video clips below, Elmore is shown making his case in a recent conversation with businessman Trennie Williams.

Here (http://www.wmctv.com/Global/story.asp?S=12576405) Elmore is the subject of a news report by WMC-TV reporter Kontji Anthony.