Memphis techno poppers Optic Sink are prepping a new album. Lucky Number will drop on Halloween. The first song, “Don’t Look Down” was written by the Sink’s Natalie Hoffmann while she was stuck in a Nashville hotel during a snowstorm. “To get out of the hotel room, I would go down to the parking lot and watch the trains that went by in the snow. I became sort of obsessed with them. I thought there was something both beautiful and eerie about their movement and sound.”
The video is by Memphis director Micky Thordarson, who took Hoffmann, bassist Keith Cooper, and synth driver Ben Bauermeister to contemplate a silver cube in various locations in Downtown Memphis. “The lyrics with the repeated references to the sky, passing trains, and a snowy landscape helped naturally create inspiration for a visual narrative,” says Thordarson. “How do you fit all of these elements together with a video in the middle of summer? Throw in some mystique camera angles playing on duality, time, and space while filming in Downtown Memphis.”
You can hear Optic Sink live at Gonerfest this Friday, Sept. 26 at 8 pm.
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