Best served neat (Photo: MJ, Creative Commons | Wikimedia Commons)

Last week, a coworker flabbergasted me with a thank-you gift for doing something that I considered a routine part of my job. It was a truly unexpected, generous gesture โ€” and what she gave me was a surprise, too. At first glance, I sized up the tall, sparkly gift bag and assumed it contained a bottle of wine, always a welcome present. When I opened it, however, I found a large bottle filled with a coffee-colored liqueur that, when I unscrewed the cap, smelled leathery, minty, and herbaceous all at once. And thatโ€™s how I came to fall in love with Fernet-Branca.ย 

The aroma that emanated from the bottle reminded me of both root beer and iced tea โ€” if the drinks were filtered through my grandfatherโ€™s aftershave. Its taste, which I waited to get home to discover, was astringent and almost uncomfortably bitter. It reminded me of some dark spoonful of medicine served by my childhood physician, and I screwed up my face as I swallowed. Then I poured a second glass of the amaro liqueur, which, according to most bartenders, is best served neat. I tried to discern the flavor profile, but with 40 herbs, roots and spices on the ingredient list, itโ€™s complicated. 

Unlike most aperitifs and digestifs, Fernet-Branca is very low in sugar. Itโ€™s also one of the only amari liqueurs to be aged for a full year in oak barrels, a process that adds intensity and complexities to the final result. Distilled in Milan, Italy, since 1845, its ingredients include the familiar and the exotic: chamomile, peppermint, saffron, myrrh, Chinese rhubarb, aloe ferox, angelica, colombo root, cinchona bark, and orris root are just a sampling of the herbs that go into the mix using both hot and cold infusion processes. The actual recipe is known by only one man, Niccolo Branca, the great-great-grandson of Bernardino Branca, who invented the liqueur and originally promoted it for its health benefits, including flatulence, overeating, gas pains, and hangovers. 

Today, Fernet-Branca remains popular in Italy and in Argentina, where itโ€™s imbibed with a Coca-Cola mixer. The liqueur is also catching on in Germany, where the preferred drinking method is Fernet-Branca and Red Bull. On this continent, itโ€™s most frequently consumed as a bracing shot, but recently has been turning up as an ingredient in many craft cocktail recipes. 

I was intrigued by a cocktail I found online called the Hanky Panky. The drink first appeared in 1925, making its debut at the American Bar at the Savoy Hotel in London. Today, itโ€™s making a comeback โ€” likely due to both its simplicity and its complexity. The Hanky Panky only has three ingredients: 1 1/2 ounces of gin (I used Beefeaterโ€™s), 1 1/2 ounces of sweet vermouth, and 2 dashes of Fernet-Branca. You simply stir the liquids with ice in a mixing glass or cocktail shaker, then strain into a chilled cocktail glass. Garnish the glass with a twist of orange peel if you like, and sip. 

I also sampled what Argentines refer to as โ€œferne con cocaโ€ or โ€œFernecolaโ€ โ€” an ice-packed glass with a few fingers of Fernet-Branca topped with sugary Mexican Coke. While the sweetness of the cola hardly subdues the bitterness of the liqueur, the bubbles make the drink particularly intoxicating. During WWII, a Fernet-Branca distillery opened in Buenos Aires โ€” today, it and Milan remain the only places in the world where the liqueur is made. The International Wine and Spirits Record, which monitors the worldโ€™s beverage alcohol market, recently declared that Argentina consumes three-fourths of the worldโ€™s Fernet-Branca. 

But be warned, Fernet-Branca is not to everyoneโ€™s taste. I recommend taking the liqueur for a test spin before committing to a full bottle. Ask your favorite bartender to pour you a shot or order a Fernet-Branca-based cocktail if you see one on the menu. 

Andria Lisle, best known for her writings on Memphis music, is also known to take a sip now and then.