Monday, September 21, 2009

Product Test: Haagen Dazs' Vanilla Bee

Posted By on Mon, Sep 21, 2009 at 3:19 PM

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I came across the Vanilla Bee flavor of Haagen Dazs when I was actually searching for something more along the lines of "ChocolateAtrocity" ... something with more chocolate related add-ins than ice cream. But Vanilla Bee caught my eye instead, and I very graciously decided to give it a chance.

It’s now my favorite flavor, and I’m not just following my taste buds on this one.

Vanilla Bee is part of Haagen Dazs' campaign to Save the Honey Bees. Over the last few years, honeybee hives have been rapidly disappearing, mostly because of a phenomenon known as Colony Collapse Disorder, or CCD. Although researchers are not sure what causes CCD, they know that honeybees are abandoning the hive and dying off, and that this trend has very serious implications. The disappearance of honeybees not only threatens the production of honey, it threatens the pollination process that brings us one third of our food supply.

Every time you buy a carton of Vanilla Bee ice cream, flavored with honey from clover fields in North and South Dakota, you help fund honeybee research and outreach programs that increase awareness of the honeybee crisis.

And the payout is a carton of complementary flavors: pure, sweet honey and rich, creamy vanilla.

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