Monday, January 2, 2012
The Flyer's Demographics
Posted by Bruce VanWyngarden on Mon, Jan 2, 2012 at 1:55 PM
Attempting to "win" an argument on the Internet can be a lot like debating someone wearing headphones. Some people hear only the music in their own cranium. That said, and since the question as to "who" reads the Flyer has been raised by a reader, perhaps it might be useful to provide some actual statistics.
The Media Audit is a company that provides demographic data on all media in major markets. Media subscribe to the service so that their advertising departments can use the information to convince potential advertisers of the merits of buying space in their publication. The reports are universally accepted and updated often. They are also quite detailed as to income, ethnicity, home-ownership, etc.
For example, here are some stats comparing the weekday Commercial Appeal to the Flyer. The numbers are the most recent available, from Jan-Feb 2011.
Commercial Appeal
Median Age: 51
Median Income: $49,720
Home Owners: 74 percent
Average Home Value: $173,298
White Readership: 47.7 percent
Black Readership: 43.6 percent
College Degree: 19.9 percent
Memphis Flyer
Median Age: 46
Median Income: $57,929
Home Owners: 61 percent
Average Home Value: $164,028
White Readership: 48.8 percent
Black Readership: 41.3 percent
College Degree: 30.1 percent
Some food for conversation. Or, more likely, a platform for more Internet "discussion" between people wearing headphones.
Comments (10)
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IF THEY AIN'T LISTENING YOU CAN JUST USE YOUR BILLY MAYS KEY AND NEVER STOP FOR PUNCTUATION SPELING OR GRAMMARS!!!1!11
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Good deal. Now, break it down versus total population, county vs city. Both stats for commercial appeal and memphis flyer, regarding income is a rather small group when compared to the total income average per household for memphis tn.
I am pretty sure that you can do that.
Enlightenment is like the moon reflected on the water.
The moon does not get wet, nor is the water broken.
"I wouldn't be caught dead with a necrophiliac." - Slappy McCumstayne
Why should he do that for you, OTP? You came into his house, called all his readers a bunch of white suburbanites who, in your words, are "keeping [their] racist dreams alive," and when he publishes hard data directly contradicting your claims you won't even acknowledge that you were wrong. You just demand more, as if there were anything he could say at this point that would change your mind.
Why should he respond to any more of your long-winded, insulting, and willfully blind spam posts? Why should anyone? You couldn't pick any one of out of a crowd, but to hear you tell it, apparently the only thing keeping us from forming a mob and lynching you is the fact that we're separated by the internet. If only there were some succinct word for someone who harbors preconceived notions about someone on the basis of their skin color.
Maybe you ought to step back from the keyboard for a few days and ask yourself if blasting a bunch of strangers with the emotional baggage that you've carried over from some other website is the kind of first impression you really want to make. I'm pretty sure you can do that.
Ignorance is like the wind in the forest.
The trees mutter and groan while the wind is broken.
On your deathbed, you will recieve total consciousness. So I got that going for me...which is nice.
"The greater the ignorance the greater the dogmatism." ~Sir William Osler (1849 - 1919)
Little something to chew on for one of the most recent and most inanely prolific posters here.
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