WHER, recently featured on National Public Radios All Things Considered, was the brainchild of Sun Studio owner Sam Phillips. The station first went on the air on October 29, 1955, and survived until the novelty wore off several years later. During that time, the entire staff djs, sales staff, secretaries, even the record librarians was female.
Joplin worked as an on-air broadcaster and copywriter, and later moved to WHBQ radio, where she worked as an advertising writer until her retirement in the mid-1980s. In her Commercial Appeal obituary, her family observed, For many years it would have been hard to listen to radio in Memphis without hearing her distinctively pleasant voice. During her career at WHER, her popular sign-off for the AM-1430 advertised as the station with 1,000 beautiful watts was Be good, and youll be happy.