Called "Momentum," the rather oddly worded online press release says: "Nike's recognition to the optimum moment that Spanish sport enjoys. ... Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt."
Maybe. But what we saw in this dramatic little black-and-white spot was the most badass-looking Pau Gasol ever. If he could put that attitude to work at FedExForum, even Shaq would back off. Check it out here or here.
Of course, it could have been the "100 gipsy drummers" spurring him on.