Today the Shelby County 9-1-1 Emergency Service launched a new program aimed at educating locals on the proper use of 9-1-1. The program has the coolly dramatic tagline: “9-1-1: When Life is on the Line.” Ads will run on billboards, radio, and TV.
According to the press release: “The research found a ‘gray area’ exists in the minds of most Memphians as to when you should call 9-1-1. While the majority of Memphians would call 9-1-1 in the instance of a stabbing, drowning, fire or choking, many would not know if they should call in the case of someone selling drugs, burglarized property if the burglar is clearly gone or a car accident with no injuries.”
EMERGENCY:
Crime in progress,
Fire,
Breathing problems,
Choking,
Unconsciousness,
Poisoning,
Drowning,
Stabbing,
Gun shot wounds,
Struck by vehicle,
Child locked in vehicle.
NON-EMERGENCY:
Minor accident (no injury),
Barking dogs,
Burglarized property,
Power outage,
Drug sale,
Loud parties,
Weather and road conditions,
Runaways,
Legal advice,
Keys locked in vehicle (no child inside).
