The city of Memphis Parks and Neighborhoods Division unveiled a new, shortened brand identity Monday along with a new event to celebrate the city’s many parks
The brand was shortened to simply “Memphis Parks” with a new logo (above), a new website, and new tagline — “meet on common ground.”
“When I began my role as director one year ago, it quickly became clear to me that the evolution and advancement of our parks system did not parallel our communications and community engagement efforts,” said Nick Walker, director of Memphis Parks. “There is a general lack of awareness regarding the vast amount of resources available to our community through our parks and public spaces, and we needed to be more proactive.
“Our parks are not just available, they are an active invitation. Our new communications strategy is driven to do exactly that.”
The new Memphis Parks website is now a one-stop shop for all of the amenities, programs, events, opportunities, and maps for the city’s 150 park sites and 30 indoor facilities in its 5,600-acre footprint. Users can navigate and filter their destinations by neighborhood, amenity, and activity.
Memphis Parks also announced its inaugural “Memphis Parks Appreciation Weekend” on October 8-10, 2021. The weekend is an open invitation for Memphians to explore, share, and reflect on their favorite park or parks with merchandise giveaways, special programming, and more.
“These are your parks,” said Memphis Mayor Jim Strickland. “I’m proud to officially proclaim the second weekend of October, which coincides with fall break, as a recurring annual Memphis Parks Appreciation Weekend to celebrate and cherish our shared spaces and assets.”
