Sir Meatball and Milkshake at the most recent Dogchella (Photo: Mary Lauren Stewart)

Memphis dogfluencer Sir Meatball is turning 7, and all (including leashed pups) are invited to his birthday party this Saturday at Grind City Brewing Co. The theme: Dogchella.ย 

โ€œItโ€™s a play on Coachella,โ€ says bulldog Meatballโ€™s mom Mary Lauren Stewart. Saturdayโ€™s event will be their third, after last yearโ€™s hiatus while their family got ready for their new addition: a baby.

Fortunately, Meatball hasnโ€™t had too much trouble sharing the attention with his new human brother Rush, nor has his bulldog brother Lord Milkshake. โ€œMilkshake and the baby have really bonded,โ€ Stewart says. โ€œBut they both are really great with kids.โ€

Both Meatball and Milkshake will be in attendance for Dogchella, the two having gained Instagram fame for a post of them in costume. โ€œMilkshakeโ€™s the sidekick, and I think thatโ€™s where he likes to be,โ€ Stewart says. โ€œMeatball is always the one, when weโ€™re out on a patio, whoโ€™s trying to wander up to people to get pets and scratches. He loves lying in the middle of a walkway so people have to acknowledge him. And Milkshake is very much a mamaโ€™s boy.โ€ย 

For Saturday, Meatball, ever the star, will judge a dog costume contest that will kick off at 4 p.m. โ€œHeโ€™ll whisper into one of the Grind Cityโ€™s employeeโ€™s ears who the winner is.โ€ 

The day will also have birthday treats for the pups (while supplies last), adoptable dogs, $5 beers, local vendors (including a dog caricature artist!), and a food truck. Admission is free, and the party will happen rain or shine. 

Dogchella, Grind City Brewing Company, Saturday, March 29, noon-6 p.m.