Friday, June 28, 2019

Atomic Rose Opening Soon

Posted By on Fri, Jun 28, 2019 at 2:08 PM


MAS Properties, LLC. has taken over the Purple Haze nightclub property at Second and Lt. George W. Lee near Beale Downtown. They are planning to open an LGBTQ restaurant and dance club called Atomic Rose some time in the near future. The club is an investment for them, according to Valerie Morris of Morris Marketing Group, who is handling communications for the club.

Morris answered the following questions about Atomic Rose.

Why did the property appeal to the owners?
Downtown Memphis is thriving with new residences and Fortune 500 companies moving in. The Beale Street Historic District location is a great location for the club and our patrons allowing them to enjoy Atomic Rose as well as other Downtown entertainment offerings in the same evening easily.

Are they concerned by Purple Haze's issues?
We are not concerned about prior history at this location. We are focused on providing a quality entertainment experience in a well-regulated environment.

What are they doing for security?
Safety and security of patrons and employees is a top priority. Security will be provided by Asset Protection Agency.

Is this primarily a dance club, a restaurant, or a night club?
Atomic Rose is a restaurant and dance club that offers a mix of high-energy entertainment programming five nights a week plus an extensive menu.

Why are the owners keeping it on the down low?
Management is complying with all applicable laws and following appropriate procedures for required permits. They are waiting for final approvals on licensing while moving forward with all other plans and look forward to announcing a grand opening soon.

What kind of events are the owners hoping to host?
Daily Entertainment Wednesday through Sunday at Atomic Rose is as follows:
Happy Hour every day until 7 p.m.
Karaoke from 7:30 p.m. to 10 p.m. on Thursdays, Fridays, and Saturdays.
Fridays and Saturdays featuring DJ Maverick spinning house music from 10 p.m. to midnight and DJ Haf-Def spinning House Mix Techno from 12:15 a.m. to 2:30 a.m.
Wednesdays — Atomic Retro Night with DJ Tree
Thursdays — Le Chic Night with DJ Space Age
Sundays — The Rose Review & Drag Show with DJ Maverick

The club is said to have “an outreach to focus on the LGBTQ community.” What does this mean?
Programming at Atomic Rose is designed to appeal to the LGBTQ community.

Is this the first LGBTQ club near/on Beale Street?
To our knowledge, there has not previously been any LGBTQ clubs on or near Beale Street.

What kind of vibe are you looking for?
Atomic Rose is high-energy, friendly, fun and welcoming environment

What kind of food will you serve? Any specialty cocktails?
The Atomic Rose menu offers a little something for everyone and serves entrees until 11 p.m. Appetizers and munchies include Potato Skins, Chili Cheese Fries, Chicken Quesadilla, and homemade mozzarella cheese balls among others.

Soups and salads include House, Chef, and Grilled chicken salads along with chili, homemade chicken noodle soup and secret recipe gumbo. Sandwiches include the Atomic Hamburger, spicy grilled chicken and the Atomic Club all served with French fries or onion rings.

Entrees are served with salad and bread and include Ribeyes, New York Strips, Spaghetti Dinner, Sautéed Catfish Dinner, Alfredo Shrimp Dinner, Fried Shrimp Dinner, and the Atomic Stir Fry.

Specialty Cocktails Include:
Atomic Fusion - Blue Note Bourbon, Bitters, dark syrup
Atomic Fallout - Aperol, Champagne, Soda
Nuclear Blast – Light and Dark Rum, Citrus, & Cherry
Memphis Mule – Blue Note Bourbon or Old Dominic Vodka, Lime Juice, Bitters, Simple Syrup, Ginger Beer

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