Monday, March 26, 2007

Life is Dead

Posted By on Mon, Mar 26, 2007 at 4:00 AM

Life, the once seminal American magazine, which in recent years has been relegated to an insert in Sunday newspapers (including The Commercial Appeal), is dead.

From today's Editor & Publisher: "Time Inc. announced today that it will close Life magazine, now distributed as a weekend newspaper supplement. The print issue dated April 20, 2007 will be the magazine's last.

"Life was carried in 103 newspapers with a total circulation of 13 million, the company said. It was re-launched for the third time in 2004.

"'The decision was made within the last week,' Dawn Bridges, senior vice president of corporate communications at Time Inc., told E&P. 'Unfortunately the newspaper ad environment has not been a good one. We were fighting the same battle.'" More from E&P.


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