Thursday, November 1, 2007

Monetize This!

Posted on Thu, Nov 1, 2007 at 4:00 AM

The newest fashion accessory among journalists-in-the-know is The Commercial Appeal newspaper guild's "Monetize Me" button.

Earlier this fall, a newsroom controversy erupted after the CA sold sponsorships around a special project. The paper, under a policy of "monetizing content," also ran a column written by Amos Maki and sponsored by Boyle Investment.

To read more about monetizing content, click here.



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