Princess Harris 
Member since Sep 12, 2012



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Re: “Take Amazon, Please

In the article"Take Amazon,Please",by Ruth Ogles Johnson,Johnson begins her article by depicting Amazon as a catorgory killer.Not indirectly but directly targets the consumers,that have the power of the purse.This large group of consumers are sure to move private industries and or mom and pop stores, out of business.Johnson explains to her readers,by shopping online with amazon and not supporting local establishments,is very critical, for there success.Johnsons purpose is very bias. Johnson has no factual evidence in her analysis, its emotional for her,it appears yet it is not an emotional topic for the consumer. The only phathos is coming from her,Logos would have more persuation for the reader.Johnson argued that, consumers should take the time to go to these business and establish a relationship,thru communication.One example she used was.If you dont go to these stores,you want find Mr Right,siting at home shopping.Johnson second point is ,if the business doesnt have what your looking for ,you can puti n a request to order.For Johnson's argument to work,she would have to convince and persuade her audience,to agree enough.That they would stop ordering items/Product of line,Stop saving and erase the convience of no long lines, burning gas or just to remove time management practices, all together.The audience that the writer is tageting is a @1st century consumer.They want to have convience,no hastle,crowds,savings and exclusivity.At local businesses,If tyou purchase an outfit,someone else in that area is bound to have it and no one wants to be seen in the same garment someone else has locally.Also you all paid the same price.If it was a sale ,it would seem like it because privately own business mark up the price ,then put it on what appears to be a sale and really not.She also states if they are out of the merchandise ,you can order ,it,yet 21st century shoppers ,do not want to wait,most have dead lines.Johnson also states we have the power of the purse,yet our power is limited,in these hard economical times.People loosing their jobs,enemployment rates are high and most families are not two parent homes,which means the majority has one income in the household.Consumers want and need their money to stretch and take them as for as they can go..Can one or to people save a business ,probably not.Johnsons theory can hold true if this trend was started and a large group began to shop locally.It can also very hold true that if merchants want you to shopp in store and not online,they should have it in stock in a large variety. The pricing should be compettitive and it should be on hand.It appears that Johnson is saying it dont matter what founded reasons you have ,for determining that local businesses are not right for you.You should now erase all of those fact,be inconvienced and spend top dollar for your hastle,as long as your supporting locally.Johnson gives the allusion that your issues with the local merchants is not important,only the fact that they are going out of business and its solely the fault of Amazon.Johnson does not give any facts and the ones that she uses is very broad,no specifications,to support her argument.Her use of evidence is ineffective.However it is very obvious that she is against Amazon entirely.Johnson does target a hostile audience because no one want to through their money away,especially more money for more inconveince. BY Princess Harris

0 likes, 2 dislikes
Posted by Princess Harris on 09/12/2012 at 6:46 AM


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