Memphis never fails to amaze me. And I’m a native Memphian.
I received an invitation to Loving Local, a Project Green Fork tasting event with cuisine from area restaurants, which was held June 16th at The Ravine at 435 Madison Avenue.
I’d never been to The Ravine. And, I discovered, this was the first event at the venue, which hasn’t officially opened yet.
Wow. Was I surprised when I saw the space. In addition to the beautiful about-to-open Memphis Made Brewing Co., the outdoor area in the rear was mind blowing. Looking down from a balcony, I saw tables, food vendors, DJ Crystal Mercedes, and plenty of room.
Let me reiterate. Wow.
I called Ethan Knight to fill me in on The Ravine. Knight is vice-president of development for Development Services Group, the lead master developer for a number of efforts in The Edge District, which includes The Ravine, Rise apartments, and Orion Federal Credit Union.
“The Ravine is difficult to describe because it’s really unusual,” Knight says. “It’s a community gathering point, a public plaza, a park, and, ultimately, it creates a natural gathering point for The Edge District.
“We’ve taken a piece of land that was basically a throw away. Was totally forgotten. We saw this unique opportunity to make it a very unique public space. That idea has evolved over time. Me and our team have been working on this for seven plus years. Trying to figure out how this whole Edge District comes together.”
The Ravine was an old railway, which used to be the end of the old Norfolk Southern Railway, Knight says. “There was a railroad station north of Madison back before Danny Thomas [Boulevard]. Tracks ran along The Ravine and underneath Monroe and Madison. In the ‘60s and ‘70s the train station went away and they put in Danny Thomas. I’m a civil engineer by trade, so all that stuff is fascinating to me.”
That view from the balcony where I was standing is “20 feet below Madison,” Knight says. Noting the trees above, he says, “We have tons of shade — morning shade, evening shade. You’re down in this bowl. Down in this ravine. It’s a good bit cooler down there than up on Madison and Monroe.”
And that’s a fact. I told someone at the party, “It’s not so bad tonight.” I thought temperatures had cooled down, but I think it was because of where I was standing at The Ravine.
The Ravine is “a long term vision,” Knight says. “What you saw last night is just the beginning in a sense. We have a whole second phase of plans for The Ravine after we see how people use it. It will continue to grow and evolve over time as The Edge District grows.”
Memphis Made Brewing Co. co-owner/president Drew Barton says, “I’m hoping we’re up and running pretty soon. Waiting on a few final things. Code inspections.”
This will be the second location of Memphis Made Brewing Co., which is at 768 South Cooper. It put out its first beer October 11, 2013, Barton says. “We’re keeping our current location. We’re just adding a second location, (which is) probably 17,000 square feet. So, it’s roughly three times the size of our current location.”
They thought The Ravine would be open in time for the event, says Janet Boscarino, executive director of Clean Memphis, the umbrella group that includes Project Green Fork. “We pushed on,” she says. The event “allowed people to see the space and see what it’s going to look like.”
Clean Memphis’s mission is “to work on Memphis, making a cleaner and greener city.”
Project Green Fork is “our restaurant sustainability certification, where our restaurants take six steps to reduce their environmental impacts.”
That includes “recycling, composting, and not using styrofoam. And so all the chefs that were there are all from Project Green Fork certified restaurants.”
Participating Project Green Fork restaurants represented at Loving Local were Good Fortune Co., Hen House, Salt/Soy, Tsunami, Da Guilty Vegan, and Dory. Mempops also was on hand. The Tipsy Tumbler provided the bartending service.
“We do zero-waste events,” Boscarino says. “We control the atmosphere so that anything that comes in material wise can be recycled and composted, including forks, cups, everything. Food scraps, plates, everything that can be composted, and beer and wine bottles recycled. It’s a way for us to socialize the idea of zero waste.”
More than 200 attended, Boscarino says. “We loved it. Every time we do Loving Local — we’ve been on a two-year hiatus from the pandemic — we try to do it in a new location. The first one we did was when Loflin Yard was just opening. We were the first event in the Old Dominick space. We always try to find a new and interesting place that’s about to open.”
The Ravine has “that perfect indoor/outdoor atmosphere. The fact you’re in a ravine, which was something overlooked as a dead space, is now infused with energy and innovation. We love those kinds of spaces and bringing people together in them.”
