Monday, April 28, 2014

Untapped Event Has Huge Turnout On Opening Weekend

Posted By on Mon, Apr 28, 2014 at 4:53 PM


Last Friday night, after the South Main Art Trolley Tour, the bar inside the Tennessee Brewery Untapped event was about four rows deep with patrons trying to get a drink. On Saturday night, they even ran out of beer.

Kerry Hayes, one of event's organizers and the director of public relations at Doug Carpenter & Associates, said the six-week, pop-up beer garden, which had its grand opening Thursday and ran until Sunday, had "higher-than-expected crowds all weekend long."

Hayes said the event's sponsors reported meeting people from as far away as New York City, Massachusetts, and even Germany at Untapped this weekend.

"What was really pleasing was the diversity of visitors — black/white, young/old, suburban/urban, little kids, senior citizens, etc. It was a terrific representation of our whole community coming together to invest in good times," Hayes said.

Tennessee Brewery Untapped will re-open on Thursday, May 1st at 11 a.m. and run until 9 p.m. that night. Weekend hours are Fridays and Saturdays, 11 a.m.-11 p.m. and Sundays, 11 a.m.-9 p.m.

"This weekend, we're looking forward to four days of sunny, cooler-than-normal temperatures, full beer taps, and more fun," Hayes said.

To read more about Untapped, check out this week's cover story.

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